Do Students and Parents Want the Same Thing from Tuition? Probably Not…

Thinking of becoming a private tutor? Read on...

I’ve been reflecting on what truly makes tuition special for children preparing for entrance exams, and it’s a nuanced topic. Parents typically have clear objectives: they want their child to pass an exam, gain admission to a particular school, or achieve specific results, such as in SATs. However, children approach this from a very different perspective. After a long day at school, they’re often tired and would prefer to relax in front of the TV rather than engage in more learning. This creates a challenge in balancing the parents’ goals with the child’s natural inclination to unwind.

Through my experience, I’ve found that focusing on “achievement without anxiety” is key. This approach can yield fantastic results, leaving the child happy and smiling after each session. As a tutor, it’s fulfilling to know that the child has enjoyed the process while also meeting the parent’s expectations.

It sounds simple, and in many ways, it is. But getting a child to want to be there is not always straightforward. It works better with some children than others, but overall, I’ve seen this approach transform the tuition experience into something they actually look forward to. Many parents have told me, “David, they can’t wait for their session this evening,” and that’s ultimately what I aim to achieve.

So, how do we ensure “achievement without anxiety”? There are a few practical steps to take. Start with something fun, like a game, to break the ice. If a child arrives excited to see you, you’ve already won half the battle. And don’t forget about the parents—they’re the ones investing in this process. Keep them involved and ensure your communication is top-notch. While I used to write reports after each session, I found that what really works is making myself available for a quick chat. It’s an investment in the relationship.

Remember to be human—life happens. People are sometimes late or forget sessions. Don’t let anyone take advantage of you, but at the same time, show understanding. This goodwill pays off, as it did for me when I was unwell last year. My clients stood by me, which was invaluable.

Think of the relationship as a triangle: the child at the top, you and the parents on the other sides, all focused on the same goal. The child is at the center, and it’s crucial that they feel taken seriously. Always remember that the parents are your customers, and if they feel valued, you’ll get referrals—the most effective form of marketing. I’ve tried websites, SEO, and listings, but nothing compares to the quality and consistency of referrals.

These are just a few ideas that I hope you find useful. There’s plenty more to explore, but these principles have been instrumental in my practice.